№ 01
Tatuaje Brown Label Reservas
Five and an eighth inches by 50 ring. Full-bodied Habano. Around twelve dollars.
On the wall
Tatuaje.
Estelí, NicaraguaEst. 2003Held at 70/70
The short version
Tatuaje is the Nicaraguan cigar brand founded by Pete Johnson in 2003, blended in partnership with Jose Pepin Garcia and produced at the Garcia family factory in Estelí. The Brown Label, Black Label, and Havana VI are the core lines on our shelf. Bold Habano wrappers, full body, refined construction.
Last updated · 2026-05-19
History
Where it comes from.
Pete Johnson was a Los Angeles cigar enthusiast and tobacconist who partnered with Pepin Garcia, then newly arrived from Cuba, to launch Tatuaje in 2003. The brand was one of the early winners of the Garcia-Johnson collaboration, before My Father Cigars existed as a separate company.
Tatuaje cigars are now produced at the Garcia family factory and continue to be blended in collaboration with Pepin and his children. The brand has built a cult following for its Habano-wrapped Nicaraguan profile and for limited editions like the annual Monster Series.
What we carry
On the wall in Buford.
Stock rotates. Call ahead to confirm a specific vitola.
- Tatuaje Brown Label in Tainos, Reservas, and Cojonu vitolas.
- Tatuaje Black Label Petit Robusto and Robusto.
- Tatuaje Havana VI Verocu and Hermosos.
- Tatuaje Monster Series limited editions when allocated.
Flavor profile
Brown Label runs full-bodied with pepper, cedar, leather, and a long warm finish. Black Label dials up the strength with espresso, dark spice, and a thick peppery exhale. Havana VI is the milder face of the catalog, medium with bright cedar and a soft sweet finish.
At the counter
$10 to $20 per stick. Limited Monster Series releases command premium prices.
Who it is for
Tatuaje is for the experienced smoker who wants concentrated, full-flavored Habano craftsmanship. Not the right brand for a first cigar. Excellent for cold-weather smoking and for collectors chasing limited releases.
Three to try
Start with one of these.
№ 02
Tatuaje Black Label Robusto
Five and a half inches by 50 ring. The strongest of the core lines. Around fifteen dollars.
№ 03
Tatuaje Havana VI Verocu No. 5
Four inches by 48 ring. A short, complete Tatuaje experience. Around nine dollars.
The full Tatuaje shelf lives in Buford
Come pick one in person.
Every vitola above sits in the walk-in humidor, held at a steady 70/70. Tell us what you usually smoke and we will point you to the right Tatuaje.